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Curry Up Now, the nation’s largest and fastest growing Indian fast casual concept, is launching a new weekend brunch menu at its locations in San Jose, San Francisco and San Mateo. The new menu reinvents popular brunch dishes with an Indian twist, from Breakfast Burritos and Aloo Puri Halwa to Hash Brown Paratha’s and Desi Donuts, which have been the Curry Up Now version of donuts and a fan favorite since the restaurant’s early days. as a food truck.
The brunch menu is now available at select Curry Up Now locations in the Bay Area on Saturdays and Sundays from 11 a.m. to 4 p.m. At its San Mateo and San Jose locations, Curry Up Now, Mortar & Pestle’s world-inspired craft cocktail bar concept is also serving specialty craft brunch cocktails like mimosas, Micheladas, and Bloody Mary’s. .
“Our approach to casual Indian fast food is one of a kind, and we are constantly looking for new ways to push the boundaries and surprise our customers,†said Akash Kapoor, Co-Founder and CEO of Curry Up Now. “This menu is unlike anything you have ever tried before. We know that Bay Area brunch lovers will enjoy the unique dining experience we create – which is rooted in authentic flavors but presented in fun and imaginative formats.
The following Curry Up Now locations are currently offering the new brunch menu:
- San Francisco: 659 Valencia Street, San Francisco, CA 94110
- San Mateo: 129 South B Street, San Mateo, CA 94401
- San José: 3250 Zanker Road, San José, California 95134
From day one, Curry Up Now has been on a mission to serve Indian flavors and ingredients in a way that is accessible to the everyday American consumer using formats recognizable by the general public. Their iconic dishes include burritos, bowls, tacos, poutine they call sexy fries and naughty naan, as well as a wide variety of Indian street snacks and traditional fare like Thali plates, rolls. Kathi and the family-style entrees that create the perfect Indian spread. for the whole family. Ingredients are clean and sourced from local suppliers where possible, and the menu is designed to support vegetarian, vegan, gluten-free and halal diets with the aim of accommodating all guests regardless of their dietary preferences.
Over the past decade, husband-and-wife co-founders Akash and Rana Kapoor have expanded the Curry Up Now empire to include three food trucks, 13 traditional restaurants from coast to coast, and several digital kitchen outposts. at national scale. Additionally, Mortar & Pestle Craft Cocktail Bar is installed in select Curry Up Now restaurants and available as a sister brand for franchisees to establish based on local market dynamics.
The new brunch menu opens up a new dining opportunity for the growing Indian fast casual chain. Kapoor has traditionally invested in new menu items, catering technology and consumer rewards initiatives at Curry Up Now corporate sites before rolling out new offerings to franchisees. In collaboration with Fransmart, the industry leader in franchise development, Curry Up Now is currently seeking experienced multi-unit food service operators to develop additional franchises in key markets across the country.
The news and information presented in this press release has not been corroborated by QSR, Food News Media or Journalistic, Inc.
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