Google’s ‘India Ki Udaan’ will show India’s milestones over 75 years of independence

The project was officially launched at an event organized under the aegis of “Azadi ka Amrit Mahotsav” at the Sunder nursery attended by Union Culture and Tourism Minister G Kishan Reddy and other senior officials of the ministry.

Executed by Google Arts and Culture, the project was based on the theme “India’s unwavering and undying spirit over the past 75 years.”

As the entire nation celebrates the 75th year of independence under “Azadi ka Amrit Mahotsav”, Google also plans to partner with the Ministry of Culture to create informative online content that will showcase Indians’ contribution to the transformation of the nation after and before independence. Google also announced the launch of a series of special initiatives across its products and services that will deliver rich content and a premium experience to its Indian users throughout the anniversary year.

The centerpiece of the event was a new online collection titled “India Ki Udaan” available on the Google Arts & Culture website. The collection showcases the rich cultural diversities and iconic moments of India. People can revisit those moments through this collection by visiting google official website.

Published in English and Hindi, it allows anyone to explore over 120 illustrations and 21 stories created by 10 talented artists, as well as exhibits from various institutions across India including Ministry of Tourism, Museum of art and photography, the heritage branch of Indian Railways. , Indian Academy of Sciences and Dastkari Haat Samiti.

The initiative will provide a unique view for users to virtually witness India’s remarkable moments. If the users ventured further into the collection, they would be able to know about the iconic personalities of Indian history, scientific and sporting achievements and the main female personalities of the country. The tech giant has planned to involve artists from India and around the world to deliver a rich and unique experience through this online archive.

Simon Rein, senior program manager at Google Arts and Culture, told PTI that the “India ki Udaan” project “marries rich archival content with artistry as exemplified by illustrators.”

A physical representation of the new digital collection has also been set up on the site, featuring a kite-shaped digital screen, images with an augmented reality experience and other technology-driven experiences.

In its 10th year in India, Google Arts & Culture showcased the richness of Indian culture in a number of ways. Working with over 100 partners in India, he has brought India’s cultural heritage to people all over the world.

While addressing those present at the event, Culture Minister Reddy urged the Google team to create a unique ‘Har Ghar Tiranga’ campaign doodle that would encourage its employees and others to join. in the countryside with all their energy.

In his speech, Reddy focused on the possibilities in which Google could help the Department of Culture improve monitoring of heritage sites. For this, he asked the tech giant to help the government digitally map the boundaries of 3,000 centrally protected monuments. He also said the company can help preserve rare archives digitally.

“Therefore, we urge the Google team to be a partner in government’s transformative travel, while also promoting Indian tourist destinations. India today is in the midst of the digital, data and disintermediation revolution. The digital revolution coupled with the ease of doing business has enabled ordinary Indian citizens to enjoy faceless, presenceless and cashless services,” Reddy said in the statement.

He also added that the country is among the few countries that provide data at the lowest rates to users. All of this could happen with proactive government policy. He highlighted the big change in competition in the telecom sector and how the government cut out middlemen to prepare Indian small businesses for export.

Apart from launching its popular programs and projects, Google has invited entries for this year’s Doodle4Google contest, which is based on the theme “In the next 25 years, my India will.”

“The winner of this year’s Doodle4Google will see their artwork on the Google India homepage on November 14th and will win a ₹5,00,000 college scholarship, a ₹A 2,00,000 technology package for their school/non-profit organization, a reward for their achievements, Google gear and fun Google collectibles. Four group winners and 15 runners-up will also win exciting prizes,” Google added in the release.

With PTI entries

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