As with Beyond Meat, Impossible is another major player in the plant-based meat industry, as it also has a glamorous list of investors like Jay-Z and Katy Perry, according to Live with kindness. Created by a former Stanford biochemistry professor, Impossible’s approach to plant-based meat is unique, as it examines the product at the molecular level to create realistic imitations and uses ingredients like soy, potato and the coconut. Impossible’s products range from burgers, pork, sausages, nuggets and meatballs with some products boasting up to 19 grams of protein per serving.
Impossible products are available at major grocery chains, fast food joints, and even cafes like Starbucks across the country. They can be found in the freezer and refrigerated meat sections of food retailers like Wegmans and Safeway, as well as online through Amazon. Its flagship product, the Impossible Burger, truly looks, tastes and cooks like a traditional burger, thanks in part to the addition of heme iron which gives the burger a distinct flavor and allows it to “bleed”. , said The kitchen. Impossible’s products start at $6.69 for a 12-ounce package of Impossible Burger meat at Wegman.
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