A huge new JBR site with five licensed restaurants that will open in December


This new hot place will take you seamlessly from day to night …

It’s October, which means the winter season has officially arrived and plenty of new sites are scrambling to get your attention. If you’re a regular visitor to JBR, be prepared, as a massive new venue opens with five licensed restaurants, promising to take you day in and day out.

The name of the new 60,000 square foot temperature-controlled gated site is Pavilion at The Beach, and it will be across the street from JBR Beach. The opening is scheduled for December 2021, visitors can enjoy dinner and drinks at La Mezcaleria, Café Buur, Akiba Dori, Eataly and Hurricane’s Grill.

The new day and night venue comes after the successful opening of the Bla Bla Beach Club, a similar concept that has proven to be extremely popular since it opened at JBR in January 2021. Pavilion at The Beach is brought to you by Merex Investment , which has destinations at The Beach, City Walk and La Mer.

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To give you an idea of ​​the restaurants at the Pavilion at The Beach: La Mezcaleria is a pan-Latin restaurant which is currently located on the 27th floor of the Oberoi in Business Bay; Akiba Dori is a trendy urban-style Japanese restaurant in Dubai’s Design District; Eataly is an Italian restaurant; Hurricane’s Grill is all about the meat; and Café Buur appears to be a more casual restaurant, serving great coffee, breakfast, and lunch.

Shahram Shamsaee, CEO of Merex Investment Group, said: “We have thought carefully about the different experiences at The Beach and have a firm belief that the launch of this all-inclusive environment further improves the way visitors experience the outdoor destination. We are pleased to present an innovative project at The Beach to reinvent the way visitors enjoy an interactive and elevated experience. In line with the many innovative steps taken by UAE leaders, the latest addition to The Beach’s tenant mix will amplify Dubai’s position as a global hub and sought-after place for work, life and play.

We’ll be sure to keep you posted when we know more …

Beach pavilion, opposite JBR Beach, Dubai, opening December 2021.

Pictures: provided

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