Kikkoman to launch 100% vegetarian oyster flavored sauce made for India
Kikkoman Oyster Flavored Sauce is the result of two years of intensive development to bring a specially designed new product to the Indian market. It draws on years of experience stemming from Kikkoman’s history that spans over 350 years. R&D teams spread over Japan, Singapore and India began work in early 2020, around the time the Covid-19 pandemic began. With travel restrictions preventing the teams from traveling, they worked separately in their own labs and collaborated on multiple taste tests, including with professional chefs in India. The team managed to develop a bespoke product for India, with a truly superb and authentic flavor profile. Kikkoman Oyster Flavored Sauce is carefully crafted, delicious, full of flavor and destined to become the standard oyster flavored sauce in India.
The secret to the new Kikkoman Oyster Flavored Sauce is that it uses Kikkoman Soy Sauce as a key base ingredient. Using Kikkoman Soy Sauce adds depth and complexity to the vegetarian oyster flavor, creating a deep taste and aroma, so much so that it equals or even exceeds the taste of oyster sauce most popular non-vegetarian. In other words, the product is so good that even non-vegetarians will choose to use it instead of the non-vegetarian oyster sauces currently on the market. Kikkoman oyster flavored sauce for India has the perfect balance, or the so-called ‘gold number‘where salty, sweet and umami harmonize.
India has a diverse set of vegetarians from many and varied communities and at Kikkoman we are committed to providing more delicious experiences for all vegetarians. Kikkoman Oyster Flavored Sauce is perfect for any vegetarian who loves their stir fries and noodles. It can be used in all vegetarian dishes, including paneer and tofu.
Indeed, professional chefs India have already started using Kikkoman 100% Vegetarian Oyster Flavored Sauce in their non-vegetarian dishes, such is the excellent flavor profile. An important aspect of cooking with Kikkoman Oyster Flavor Sauce is combining it with Kikkoman Soy Sauce. This combination ensures the exaltation of the taste of all the dishes, to bring out more the natural flavors of the ingredients. In fact, our product label for Kikkoman Oyster Flavored Sauce states this fact: “Very tasty with Kikkoman Soy Sauce.”
Professional chefs in India who switched to Kikkoman Soy Sauce and also decided to switch to Kikkoman Oyster Flavored Sauce after participating in pre-launch taste testing of Chinese and Japanese food preparation, were amazed by the product and felt that the flavor is intense, contains less salt and has the perfect umami flavor and it will be a popular product with both professional and home chefs.
Yosuke HiraiwaManaging Director of Kikkoman Marketing & Planning Asia Pte Ltd, one of the key people behind the development of Kikkoman Oyster Flavor Sauce, said, “Kikkoman Oyster Flavor Sauce is designed to India has managed to find the perfect balance between salty, sweet and umami. Its development took more than two years, and the key to the perfect balance is the use of Kikkoman soy sauce as a base. We were able to add depth and complexity, reflecting the authentic flavor of oysters, creating a deep taste and aroma, making it as authentic as non-veg oyster sauce. Kikkoman aims to enrich people’s lives and create delicious memories through food. With Kikkoman Oyster Flavored Sauce, we hope many vegetarians and non-vegetarians alike will enjoy a variety of cuisines such as Chinese, Asian, and Indian Chinese with family and friends.“
Kikkoman recently launched its Honjozo Authentic Soy Sauce Experience through India, which is much talked about in the food and catering industry. Hundreds of chefs have pondered how to incorporate Kikkoman Soy Sauce into their kitchens to enrich popular dishes and create new ones. The addition of Kikkoman Oyster Flavored Sauce, the second product after Kikkoman Soy Sauce, is the start of an exciting line of products for India who are ready to create more delicious experiences.
To throw: JUNE 2022
Channels: HORECA and retail
The Kikkoman oyster flavored sauce will soon be available in the HORECA market first, followed by the retail market.
About Kikkoman Honjozo Authentic Soy Sauce Experience:
Kikkoman’s “Honjozo Experience” movement includes three elements: developing talents and fostering exchanges between chefs; raise awareness of the use of soy sauce through cooking sessions and competitions; discover the contribution that Kikkoman soy sauce can make by experimenting through R&D in food culture.
From professional chefs to student chefs, all chefs will have the opportunity to innovate, experiment and learn how to use soy sauce to cook up a storm. Through cooking competitions, videos, talks and workshops, and more, the “Honjozo Experience” movement will bring together chefs, students, restaurants, hoteliers, media, industry leaders as well as government officials to explore how Kikkoman Soy Sauce can enhance any dish served in India.
Brewed naturally, using only the four basic ingredients of soy, wheat, salt and water, Kikkoman’s soy sauce works like magic to take the flavor of any dish to another level. Due to this factor, hundreds of Indian chefs have already started using this soy sauce after the launch in February 2021. In addition, Kikkoman plans to continue collaborating with many chefs in India part of a great “adventure” to experiment and co-create delicious new experiences using Kikkoman soy sauce to enhance dishes of all cuisines, whether Chinese dishes , Asian, Japanese, Western or Indian.
About Kikkoman and Kikkoman India:
With a history of over 350 years and based in Japanthe current corporate entity of Kikkoman was born from the merger of eight families in 1917. The company’s internationalization strategy began some sixty years ago, with its entry into United States market. Kikkoman has grown into a global company, spanning over 100 countries, with 11 soy sauce production sites around the world distributing its products all over the world to millions of consumers.
Kikkoman India is solely responsible for the importation of all Kikkoman products and handles all production, marketing, sales and distribution in India.
For more information, please contact:
KIKKOMAN INDIA PRIVATE LIMITED, Bombay
SOURCE KIKKOMAN INDIA PRIVATE LIMITED, Mumbai
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