Mamaearth onboards Samantha Ruth Prabhu as its new brand ambassador to anchor its presence in the Southern market

• Mamaearth has a new brand ambassador.
• The FMCG brand today announced that it has integrated Samantha Ruth Prabhu be the face of your brand.

Mamaearth introduced Samantha Ruth Prabhu as the new face of the brand. She will endorse skincare products while advocating for choosing the benefits of natural ingredients. Thanks to this partnership, Mamaearth intends to anchor its presence in the southern market, while strengthening its position at the national level.

Samantha Prabhu is known for her strong and independent personality and has touched millions of hearts with her positivity and fervor towards life. Her grace and kindness are contagious and known to speak her mind. Therefore, she is the true embodiment of ‘Goodness Inside’.

Commenting on the campaign, Ghazal Alagh, Co-Founder and Chief Innovation Officer, Mamaearth said, “Being a brand for millennials and driven by the goal of kindness, we want to partner with people who resonate with our philosophy of “Goodness Inside”.. Samanath represents the ideal youth, driven by ideals and purpose, and we are confident that she will be able to support our purpose across India, especially in the southern markets from India.” Commenting on the partnership, Samantha Ruth Prabhu says “Anyone who follows me on social media knows that I am a big fan of natural ingredients and traditional home remedies for my skin. and take time too. Mamaearth is a brand that truly embodies my personal preferences for skincare. With natural ingredients and toxin-free formulations, the brand was an instant hit with me. In fact, when they approached me to endorse the brand, I knew it was a brand I should associate with, not just because of their products but their purpose of ‘Goodness Inside’. As I embark on this journey with Mamaearth, I hope my fellow goodness-enthusiasts will choose the goodness of Mamaearth with me.