Muscle Maker’s Pokemoto Division Expands Mississippi Market
Signs new franchise agreements in the Jackson MS market; fueling chain expansion of over 250%
LEAGUE CITY, Texas, Jan. 19, 2022 (GLOBE NEWSWIRE) — via NewMediaWire — Muscle Maker, Inc. (Nasdaq: GRILL) most recent subsidiary Pokemoto today announced that it has signed two additional franchise agreements in the Mississippi market. These two new agreements bring to 27 the total number of new franchise and development agreements signed by Pokemoto since November 2021. These 27 agreements, once opened, as well as the opening of 6 new Pokemoto sites since the acquisition of the chain in May 2021, represent a Pokemoto division. growth rate greater than 250%. During the same period, Muscle Maker, Inc also signed an agreement to develop 40 Muscle Maker Grill restaurants in Saudi Arabia, fueling the company’s international pipeline.
The two new Mississippi franchise agreements will be located in the Jackson, Mississippi market. Pokemoto’s real estate team will focus its efforts on densely populated commercial areas with a strong Millennial and Gen Z presence. The two Jackson locations will complement the upcoming Oxford, Mississippi location to build brand awareness brand in the state of Mississippi. The Oxford Pokemoto is currently under construction with plans to open this spring and will serve a market with a strong collegiate presence from the University of Mississippi and Northwestern Community College. Pokemoto has college locations near Yale University, Fairfield University, University of Connecticut Stamford, University of New Haven, Southern Connecticut State College, Quinnipiac University, Northern Virginia Community College and Franklin Pierce University.
Last week, the company announced that it was strengthening its internal infrastructure by strengthening its sales and training departments to support its expansion strategy. Since its acquisition, the company has made numerous announcements emphasizing its vision of growth through franchising and the opening of new corporate locations. Pokemoto’s low cost of entry, ease of operation, exclusive territorial options and multi-unit discounts make the brand an attractive opportunity for potential franchisees.
“Growing the business through franchising and strategic expansion of company-owned stores is what we are striving for, and we are now at 27 newly signed Pokemoto agreements, a 40-unit development agreement for Muscle Maker Grill restaurants and multiple corporate sites in construction or planning stages,” said Mike Roper, CEO of Muscle Maker, Inc. “Our recent additions of seasoned franchise sales and training teams have added more of firepower to our business infrastructure, allowing us to fuel our expansion plans. New hires, in addition to partnerships with franchise brokers such as Franserve, lead generation agencies and participation in several franchise trade shows, allow us to pull several levers in unison to fuel our growth strategy.
Pokemoto currently has locations in Connecticut, Rhode Island, Maryland, Virginia, Massachusetts, and Georgia with upcoming locations in New York, Mississippi, and Florida.
For more information on the Pokemoto franchise, visit www.pokemoto.com/franchise
Pokemoto has nineteen locations open in six states – Connecticut, Rhode Island, Virginia, Massachusetts, Maryland and Georgia with future franchise locations coming to New York and Mississippi. Pokemoto offers contemporary chef-led flavors with delicious and wholesome fresh ingredients such as Atlantic salmon, Ahi tuna, fresh mango, roasted cashews and black caviar tobiko that appeal to foodies, health enthusiasts and sushi lovers everywhere. Guests can choose from a list of signature bowls or be daring and create their own unique combination of a base, various proteins and toppings and nine different sauces. Vegetarian options are available and the bowl combinations are virtually limitless. Colorful dishes and chic, modern dining rooms provide an uplifting dining experience for guests of all ages. Customers can dine in-store or order online through third-party delivery apps for contactless delivery.
About MuscleMaker, Inc.
Muscle Maker, Inc. is the parent company of “healthier for you” brands that bring high-quality healthy food options to consumers in traditional and non-traditional locations such as military bases, universities, ghost kitchens, delivery and ready-to-use products direct to consumers. meal preparation options. Brands include Muscle Maker Grill, Pokemoto, Superfit Foods, Healthy Joe’s and several ghost kitchen brands such as Meal Plan AF, Wrap it up Wraps, Bowls Deep, Burger Joe’s, MMG Smoothies, Mr. Tea’s House of Boba, Gourmet Sandwich Co and Salad Vibrations. Our menus highlight healthier versions of traditional and non-traditional dishes and feature grass-fed steak, lean turkey, chicken breast, Ahi tuna, salmon, shrimp, tofu and herbal options.
For more information about Muscle Maker, Inc, visit www.musclemakergrill.com, for more information about Pokemoto visit pokemoto.com or for more information on Superfit Foods, visit www.superfitfoods.com.
This press release may contain “forward-looking statements” pursuant to the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. To the extent that the information presented in this press release addresses financial projections, information or expectations regarding our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. These forward-looking statements can be identified by the use of words such as “should”, “may”, “intend”, “anticipate”, “believe”, “estimate”, “project”, “expect”, “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from these forward-looking statements. You are urged to carefully review and consider all cautionary and other information, including statements made under “Risk Factors” and elsewhere in our filings from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc. assumes no obligation to update forward-looking statements except as required by law.
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