Sustainable tableware line, Fable, launches new addition for a dream table
Whether it’s dinner or a quick weekday meal, dining at home has never been more desirable. What you eat always matters, but ask any chef and they’ll confirm that the plate you use is just as important as the food you eat. Vancouver-born tableware brand Fable has made a name for itself with its luxurious ceramic plates, bowls, cups and serving platters, all made by Portuguese artisans. While classic white is still on the table, pale pink and beachgrass green have become a surprise bestseller.
From September 29, Fable will be expanding its own line of glassware. Like their plates, the glasses had to be chic and thin but also durable enough for everyday use. So how do you fix this problem? By partnering with an expert in the field. Specifically a “Japanese glass company with roots stretching back over 120 years.” Using an innovative high quality soda lime material that provides superior clarity, strength and transparency similar to crystal. To guarantee their lifespan, each part undergoes an “ionic reinforcement” treatment which makes them particularly resistant to scratches, while being incredibly light.
Co-founder Joe Parenteau has always been aware that any business he is involved in should be as close to zero waste as possible with minimal footprint and maximum attention to art. Compostable potato starch packaging is just one of the intentional steps Fable has taken. With their pending B Corp designation and carbon neutrality, they are on the right track.
See below for a Q&A with Joe Parenteau.
When did you decide to launch the glassware?
Since we established the company, we have been searching for the perfect glassware to complement our hand finished ceramics. Since Fable is rooted in sustainable practices and ethical sourcing, it was so important for us to find a designer who shared these values and could create a timeless design. glass roots that go back more than 120 years.
What is the story behind the concept of Fable.
Fable was founded as a solution to a personal problem. When we wanted to switch to top quality interior design and tableware, we couldn’t find anything that is affordable, ethically made, and also offers a streamlined shopping experience. We saw an opportunity and set out to fill the void with Fable, our goal is to elevate the everyday moments at home, and we are driven by a shared vision to create products that are as enjoyable as they are ethical. Starting with tableware, our mission is to bring sustainable interior design to every room in the house. Through transparent pricing and ethical practices, we want our products to bring a sense of excitement and joy to everyday moments – and we plan to continue to make Fable a lifestyle brand and source. trustworthy for everything related to interior decoration.
How did you find your partner for glassware, and what were the criteria?
At Fable, we only work with manufacturers who are as committed to sustainable and ethical practices as we are. We landed on a glassware maker in Japan whose commitment to these areas seemed aligned with ours, and who has been making beautiful and very durable glassware for over a century. The combination of high quality products and earth-friendly practices is what sealed the deal for us.
What’s the best way to pair glassware with the table?
With clean lines and timeless shapes, our tall and short glasses have been designed to blend beautifully with any table setting, all without stealing the show. The simplicity of their silhouettes make them perfect for everything from iced coffees in the morning to cocktails in the evening, and a round of waters for the table for everyday dining or special occasions. They are as versatile as it gets.
What does Fable have on the horizon for the rest of the year?
At Fable, we see a lot of opportunity beyond the dining table, and we plan to continue our mission to bring elevated interior design to every space in the home, starting with the kitchen. Beyond glassware, discover a handful of exciting new products for the year that we look forward to sharing with you. Keep an eye out!