Ashland reveals natural, derived from nature and biodegradable

WILMINGTON, Del., April 05, 2022 (GLOBE NEWSWIRE) — With a renewed strategy that includes an intense commitment to environment, social and governance (ESG) as an engine of growth, Ashland Global Holdings Inc. (NYSE: ASH ) today revealed several high-performance natural, nature-derived, biodegradable skin and hair care products novelties at in-cosmetics Global in Paris, France.

The company also presented an innovative supplier partnership for the sustainable cultivation of guar under their Responsible Solvers program that fuels sustainable and profitable growth for local farmers and small villages in the Sriganganagar district of Rajasthan, India. The STEM education program, organized in partnership with the SM Sehgal Foundation, increases the yield and income of farmers, reduces production costs, develops the local economy and has a positive impact on the environment.

Hair care
Styleze™ es-dura The ingredient is a plant-based hair care eco-styler for cutting-edge styling performance and durability. This new ingredient leverages Ashland’s expertise in guar-based polysaccharides to deliver exceptional all-weather durability. It has been developed to give a particularly strong sustainability profile offering naturally sourced, biodegradable, vegan and clean INCI claims in styling, conditioning and hair treatment formulations. Stylez The es-dura ingredient was designed to be highly versatile, so formulators can easily create modern and traditional styling products that deliver naturally flawless styles and crisp curl definition, without weighing hair down.

Skin care
Biofunctional Caressense™ fuels the timeless beauty of love over time. This phytofermented extract of fresh, organic jasmine flowers is sustainably grown in Provence, France. It is inspired by research on the link between skin and emotions, and the “science of love”. It can biologically activate touch sensors, releasing “feel-good” molecules inside the skin. The product provides anti-aging benefits with improved emotional and well-being immune defense and a healthy-looking effect. Caress biofunctional has been developed using the power of a new sustainable and patented phytofermentologytechnology, creating a unique signature composition. It unveils abundant and bioactive phytonutrients such as flower peptides and polyphenols for skin beauty while emphasizing new trends in “loving beauty” and “emotional beauty” as well as trending health and wellness for good mood and wellness care.

Microbial protection
Sensiva™ goes natural multifunctional is a new COSMOS validated multifunctional, 100% of natural origin and easily biodegradable with antimicrobial properties. It has broad-spectrum efficacy combined with well-known humectant properties. The carefully selected ingredients are very effective and gentle on the skin. Its wide applicability, efficacy and broad pH range make it the ideal solution for natural formulations worldwide.

Ashland also highlighted the following innovations the company introduced last fall:
Texturpure™ sa-1 hair care ingredient, a naturally derived, biodegradable thickening, texturizing and suspending agent for long-lasting hair, hand and body cleansers. Inspired by global trends for clean, naturally derived and sustainable INCI personal care formulations, this long-lasting ingredient delivers a rich, smooth and luxuriously viscous texture with a clean break when pouring and suspending oils and actives in shampoos and cleaning systems. Utilizing Ashland’s expertise in sustainable polysaccharide technologies, texturpure The sa-1 ingredient was developed to be naturally derived in accordance with ISO 16128, sustainably and ethically sourced, and biodegradable. The product incorporates a specific ratio of INCI clean high performance ingredients to provide sensory effect and performance value that matches or exceeds many leading synthetics.

Natrathix™ Biocellulose for skin care allows for more natural skin textures. This sustainable innovation is a naturally-derived, readily biodegradable thickener with suspending capabilities that maintains emulsion stability of skincare and sunscreen formulations while providing desirable skin feel. Developed with Ashland’s market-leading expertise in sustainable cellulose and rheology modification, natrathix biocellulose enables the creation of more natural skincare creams, lotions, and gels, including organic and inorganic sunscreen formulations, with the texture, skin-feel, and durability consumers demand. Natrathixbio cellulose is non-GMO, suitable for vegans and globally compliant. This versatile rheology modifier is electrolyte and mineral tolerant, effective over a wide pH range (4-8), cold processable and does not require neutralization. It is an excellent alternative to carbomers in formulations.

Ashland also highlighted the recent launch antaron™ ecological gel, a biodegradable, water-resistant film former for lighter, non-greasy sunscreen and cosmetic applications. It is easy to use as it requires less time and heat to incorporate into formulations. This new product offers excellent water resistance and improves the durability of sunscreen or cosmetic formulations. It is also suitable for vegans.

“As a global leader in personal care solutions, Ashland holds a leadership position in natural, nature-derived and biodegradable ingredients, polysaccharide-based rheology, premium biofunctional actives, microbial protection, fixatives capillaries, etc.”, said Xiaolan Wang, senior vice president. President and General Manager, Personal Care. “We have embedded ESG into our operating plans so that as we innovate, we take a thoughtful approach to our sustainable product portfolio.”

Solving responsibly for a better world
During in-cosmetics Global, Ashland showcased the first of a series of sustainable business initiatives, which have resulted in positive economic, environmental and social impacts following the company’s recent announcement RSolvers™ responsible program.

In partnership with the SM Sehgal Foundation, Ashland launched a STEM education program in 2021 applying science-based solutions for sustainable agriculture to increase the volume of guar harvested each year while respecting local supply relationships and cultures. small-scale village farmers in the Sriganganagar district of Rajasthan, India. . Relationships are critical to Ashland, which uses guar to formulate specialty ingredients such as the styleze™ es-dura ingredient for personal care, life science and coatings applications.

The pilot program included 250 farms from 10 villages. Using modern technologies, farmers learned about sustainable agronomic practices and water conservation. Some of the good results of the program include helping farmers reduce their production costs while increasing their crop yields by around 30%. In addition, the program has helped increase farmers’ incomes, thereby developing the local economy in small villages.

At the same time, Ashland’s commitment to gender equality has led to specific training focused on the local female population to empower them, improve their technical knowledge and skills, and help raise their standard of living. Based on the success of the pilot, Ashland is moving forward with plans to increase the number of farms to 5,000 by 2025.

In addition to helping farmers produce guar, Ashland’s Responsible Solvers This mindset led the team to also provide training and other technical advice for mustard and wheat crops during the off-season of guar. This training also improved the yield of these crops, which had an overall impact on the farmers’ annual income.

“Driven by our desire for profitable, sustainable growth and global megatrends in our selected resilient markets, Ashland is accelerating the speed of our innovations, while proactively and consciously focusing on their overall impact for customers, the environment and the well-being of society. said Guillermo Novo, President and CEO of Ashland. “Over a year ago, Ashland incorporated ESG into its strategic operating plans, and globally, we continue to take a serious and sincere approach to profitable innovation, sustainability and positive impacts for the local communities in which we operate.”

Ashland plans to share more success stories and best practices from Responsible Solvers program in the weeks and months to come. To learn more, visit and and

About Ashland
Ashland Global Holdings Inc. (NYSE: ASH) is an additives and specialty ingredients company with a conscious and proactive mindset for sustainability. The company serves customers in a wide range of consumer and industrial markets, including architectural coatings, automotive, construction, energy, food and beverage, nutraceuticals, personal care and pharmaceuticals. About 3,800 passionate and tenacious solvers – from renowned scientists and research chemists to talented engineers and plant operators – thrive on developing practical, innovative and elegant solutions to complex problems.
problems for customers in more than 100 countries. To visit and to learn more.

Trademark, Ashland or its subsidiaries, registered in various countries.


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