Fever-Tree Launches New Blood Orange Ginger Beer
The world’s number one premium mixer brand introduces a refreshingly unique take on cocktail mixers in partnership with Maker’s Mark® Bourbon
NEW YORK, October 13, 2022 /PRNewswire/ — Fever-Tree, the world’s #1 premium blender brand and the #1 ginger beer by value in the United States, known for setting the standard for quality and innovation by making the best mixers to complement premium spirits, announces the launch of Fever Tree Blood Orange Ginger Beer, just in time for fall entertaining.
Fever-Tree & Maker’s Mark
Drawing on the expertise and shared passion for quality mixed drinks, Fever-Tree has worked in partnership with Maker’s Mark®, a premium bourbon brand, to develop this custom flavor profile, and is thrilled to launch the new Fever-Tree Blood Orange Ginger Beer with their support.
As the premier producer of Premium Ginger Beer by value, Fever-Tree’s latest release has been specifically designed to pair with the unique characteristics of bourbon, creating a delicious new take on the Kentucky Mule and expanding the award-winning Ginger Beer line of the brand for the first time. time.
Fever-Tree’s Blood Orange Ginger Beer uses carefully and naturally sourced ingredients and combines the sweet characteristics of Italian blood oranges with the fiery, full-bodied taste of its signature ginger beer and a proprietary blend of three real gingers from their distinctive flavor profiles. .
A juicy top note brings a wonderful balance to this flavored ginger beer, leaving a smooth, lasting warmth on the palate and an exceptional mixer. Consistent with all Fever-Tree mixers, this ginger beer is certified non-GMO, made without artificial sweeteners or colors, and just 35 calories per 6.8 fl. oz. bottle, it can be used to create a deliciously light and refreshing long blended drink that will change the way people enjoy a traditional mule.
Commenting on the launch, Charles Gibb, CEO of Fever-Tree USA said:
“Replicating the success we’ve had adding flavors to our Tonic line and reflecting our position as the #1 ginger beer brand in the United States, we’re excited to innovate our ginger beer line to capitalize on the most dynamic and important categories of spirits – which is why we have created a liquid that pairs perfectly with bourbon, vodka and tequila.”
“The strength of Fever-Tree combined with category trends created the perfect momentum for the launch of our Blood Orange Ginger Beer. Fever-Tree is always at the forefront of innovation and works with the best in class/ leaders of industry partners, like Maker’s Mark, to ensure the best quality, best flavor and best blender to make the best drinks in the world.”
Emma White, Senior Brand and Innovation Manager, added:
“The story of Fever-Tree is one of a quest for the best, taking our teams around the world to identify the finest quality naturally sourced ingredients.”
“Our blood oranges are sourced from Italy, as the high temperature difference between day and night creates the perfect climate. These optimal blood oranges are harvested between December and March to achieve their signature deep red blush which results in a brilliant, rounded and tangy profile with a juicy finish.”
Josh Clark, Senior Brand Manager at Maker’s Mark, continued:
“As an American heritage brand whose signature bourbon is aged to taste, Maker’s Mark knows a thing or two about flavor. Using nature’s best, we are mindful of where our ingredients come from to ensure the juice is worth the squeeze, so to speak.”
“Fever-Tree takes the same care in sourcing and still delivering the flavor. Through this partnership, we both sought something vibrant yet perfectly balanced and believe we have achieved it. With their Blood Orange Ginger Beer and some classic Maker’s Marks, you have an innovative and delicious riff on the Kentucky Mule.”
In keeping with its philosophy of easy-to-make cooling mules, Fever-Tree suggests the following signature service:
Blood Orange Kentucky Mule
- 1 part Maker’s Mark® Bourbon
- 3 parts Fever-Tree Blood Orange Ginger Beer
- Garnish with a juicy blood orange wedge
Add bourbon to a highball glass or mule mug, add ice and top with Fever-Tree Blood Orange Ginger Beer. Garnish with a blood orange wedge.
Fever-Tree’s Blood Orange Ginger Beer is available nationwide at liquor retailers such as Total Wine & More, Reserve Bar, local liquor stores and grocery chains such as Kroger , Publix and Harris Teeter and this fall on Amazon.
For more information, please contact Kelly Jones //Legend PR// [email protected] // 646.549.5916
About Fever Tree
Founded in 2005, Fever-Tree is the world’s leading brand of carbonated blenders. He sources the world’s finest ingredients from around the world, including quinine from the Democratic Republic of Congo, ginger from Ivory Coast, India and Nigeria, and lemons from Sicily. Since its launch, Fever-Tree has garnered a slew of accolades, including top-selling and trending tonic water for eight consecutive years by Drinks International’s surveys of the world’s best bars. In the United States, Fever-Tree’s portfolio includes 16 mixers, including tonics, ginger ale, ginger beer and sparkling sodas that are available at major retailers, bars and restaurants across the country.
About Maker’s Mark® Bourbon
In 1953, in Loretto, Ky., Bill Samuels, Sr., realized his dream of creating a delicious, artisanal bourbon. He decided to make his whiskey in small batches, using soft red winter wheat to enhance the sweetness and sweetness. He then twirled each barrel by hand for consistency and finally aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a “commodity” into a premium craft spirit, and today Maker’s Mark continues to craft its bourbon the same way. By his side, co-founder and wife Margie Samuels left her indelible mark on the brand. While Bill was developing the smooth-tasting, wheat-based Maker’s Mark Bourbon, Margie is responsible for the bourbon’s name and label, the remarkable bottle shape, the signature, iconic look that still today entails dip each bottle by hand in red wax, and so on. much more. Bill and Margie’s tried-and-true approach still seems to be working just fine over 60 years later, as Maker’s Mark Kentucky Straight Bourbon was awarded double gold at the prestigious San Francisco Spirits Competition in 2021. In recent years, Maker’s Mark introduced premium, premium innovations to its portfolio, including Maker’s Mark 46®, Maker’s Mark® Cask Strength and Maker’s Mark® Private Selection, the industry’s first-ever custom cask program. Today, Maker’s Mark is the largest distillery in the world to achieve B Corp™ certification, a reflection of the brand’s commitment to building a more inclusive and sustainable economy and a major step in the green mission of the “Make Your Mark™” brand – now and for the future. For more information, visit www.makersmark.com.
WE MAKE OUR BOURBON WITH CARE. PLEASE ENJOY IT THAT WAY.Maker’s Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2022 Maker’s Mark Distillery, Inc., Lorette, Kentucky.
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SOURCE Fever Tree