How Vegetable Meat Replaces Traditional Meat | Food


India’s unique and diverse dynamics make it one of the main treasures of tasty goodness. However, even though India’s population represents 18% of the world’s population, its meat consumption rate is one of the lowest in the world. But sometimes India is a nation where luxurious palates of Butter Chicken, Macher Jhol, and Korma Lamb attract 70% of the population.

Often referred to as “flexitarians”, this population is predominantly vegetarian with infrequent consumption of fish and meat. Food ingredients like chaap soy, mushrooms, tofu and seitan attract a large part of the Indian population. Due to the chewy, tangy and similar texture of these food items, many Indian foodies like to replace these items with traditional meat products. Industry experts refer to these people as “non-vegetarian closet,” meaning someone who likes the taste of non-vegetarian foods, but is not allowed to make vegetarian choices due to their fashion. of his life, his health and sometimes his religious beliefs.

However, the advent of meat and plant-based food products has lifted these barriers between fans of die-hard non-vegetarian cuisine and the closest vegetarians. These categories of foodies can all include high protein, low cholesterol meat substitutes in their daily diet and achieve the same taste, texture and culinary satisfaction as those derived from chicken, mutton or other products. traditional meat base.

The modern saga of planet-friendly food alternatives
Modern trends in veganism and vegetarianism were already on the rise when COVID unexpectedly knocked on our doors. However, given the long hours of confinement, experts stressing the paramount importance of a healthy diet and hygiene, and people around the world witnessing several positive environmental phenomena, all of this has led to a tangible movement and simultaneous across the world. People today have started to appreciate plant-based meat because of its better nutritional value and ecological factors. When you can get the same taste, texture and protein from plant-based meat, then why go with traditional animal meat products?

Since the early 1960s, the production and consumption of meat has increased steadily. Mainly due to rising incomes and population growth, people can afford to eat meat today more than ever. Even so, Indians are notable exceptions. While countries like China and Brazil, with thriving economies, also consume large amounts of animal meat, India has not followed suit, despite an average income that has almost tripled since 1990. However , considering that 80 percent of the Indian population suffers from protein deficiency and 93 percent ignore daily protein intake, many public and private groups are promoting the idea of ​​greater consumption of protein. This is one of the many reasons Indians are in favor of choosing meat substitutes.

Plant-based meat products in popular Indian culture
Given the changing palates of new generations, many Modernist cafes and restaurants have started using plant-based meat substitutes to make delicious risottos, pastas, burgers, pizzas, and even traditional Indian cuisine. In fact, an international pizza chain has also launched a wonderful plant-based pizza for consumers trying to live a sustainable, healthier and greener lifestyle. Over the past decade, many Bollywood celebrities like Anushka Sharma, Alia Bhatt, and Shahid Kapoor have shifted their allegiance to vegetarian and even vegan lifestyles, and some of their followers have embraced the same. Many of these celebrities have said that the perfect blend of nutrition, taste and texture with a dash of freshly purchased herbs incorporated into futuristic plant-based meat products has made it easier for them to lead purposeful lifestyles and ecological.

Moving forward
Earlier this year, in August, a Bloomberg Intelligence report said that due to the accelerating trend of sustainable and environmentally friendly products, the global plant-based food market is expected to grow five-fold by 2030. Carbon footprint, negative environmental impact, a desire to make healthier choices, and animal welfare causes have all encouraged people around the world to make more sustainable and environmentally friendly choices, and Indians do not. are no exception.

Over time, food technology will improve, and the quality of meat and plant-based foods will improve. Considering that the consumption of plant-based meat is better for the health of people and the planet, governments are also likely to support this initiative. Many non-vegetarians also believe that even simply switching to plant-based meat won’t change the global carbon footprint, but the truth is far from it. Since meat and dairy account for nearly 57% of carbon emissions (almost twice as much as plant-based products), a concerted effort can make significant strides towards reviving the planet.

Over time, food technology will improve, and the quality of meat and plant-based foods will improve. Considering that the consumption of plant-based meat is better for the health of people and the planet, governments are also likely to support this initiative. Many non-vegetarians also believe that even simply switching to plant-based meat won’t change the global carbon footprint, but the truth is far from it. Since meat and dairy account for nearly 57% of carbon emissions (almost twice as much as plant-based products), a concerted effort can make significant progress towards reviving the planet.


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